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James Grove.

Digital Marketing
Digital Strategy
E-Commerce

Digital Marketing
Digital Strategy
E-Commerce

Profile

Marketing strategy, digital marketing, and e-commerce professional with 19 years of experience creating interactive marketing programs and user experiences in the B2C and B2B spaces.

 

 

Key Skills:

Marketing Strategy: Develop strategic marketing programs by identifying customer segments and needs, selecting relevant paid/owned/earned media touchpoints, and integrating those into a plan to create awareness, affinity, and purchase intent.

 

Digital Marketing and Branding: Plan and execute digital campaigns, websites, email streams, social media, SEO, SEM, and other interactive programs to build brand equity, generate leads, and drive conversion.

 

E-Commerce: Experienced in e-commerce management and operations, including platform selection, hosting, security, technical oversight, catalog management, store operation, and team leadership.

 

Leadership: Led the implementation and adoption of new technologies, tools, and platforms at companies of all sizes, from startups to multinationals. Managed large rosters of agency partners and directed internal project teams.

 

 

Specialties:

Digital Marketing and Interactive Strategy
E-Commerce Management and Operations
Website Design and Development
Digital Analytics and Optimization
Infrastructure Planning and Hosting
Consumer Marketing and Branding
Social Media Marketing
Integrated Media Campaign Planning
Agency Management
Presentations and Public Speaking

Experience

Jan 2013 – Today

Grove Digital

Consultant / Principal

Nov 2013 – Apr 2017

Brasseler USA

Manager of E-Commerce & Digital Strategy

May 2011 – Feb 2012

Brighton Agency

Director of Interactive Strategy / Freelance Digital Strategist

Aug 2014 – Apr 2011

Nestle Purina PetCare

Brand Manager, Digital Marketing

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