Marketing strategy, digital marketing, and e-commerce professional with 20+ years of experience creating interactive marketing programs and user experiences in the B2C and B2B spaces.
Marketing Strategy: Develop strategic marketing programs by identifying customer segments and needs, selecting relevant paid/owned/earned media touchpoints, and integrating those into a plan to create awareness, affinity, and purchase intent.
Digital Marketing and Branding: Plan and execute digital campaigns, websites, email streams, social media, SEO, SEM, and other interactive programs to build brand equity, generate leads, and drive conversion.
E-Commerce: Experienced in e-commerce management and operations, including platform selection, hosting, security, technical oversight, catalog management, store operation, and team leadership.
Leadership: Led the implementation and adoption of new technologies, tools, and platforms at companies of all sizes, from startups to multinationals. Managed large rosters of agency partners and directed internal project teams.
Digital Marketing and Interactive Strategy
E-Commerce Management and Operations
Website Design and Development
Digital Analytics and Optimization
Infrastructure Planning and Hosting
Consumer Marketing and Branding
Social Media Marketing
Integrated Media Campaign Planning
Presentations and Public Speaking
Jan 2013 – Today
Consultant / Principal
Nov 2013 – Apr 2017
Manager of E-Commerce & Digital Strategy
May 2011 – Feb 2012
Director of Interactive Strategy / Freelance Digital Strategist
Aug 2014 – Apr 2011
Nestle Purina PetCare
Brand Manager, Digital Marketing